
Fresh Florals vs. Artificial Florals: Pros and Cons for Event Styling
February 1, 2023Are you planning an event but feel overwhelmed with all the different event planning terms and professionals? It’s no secret that the event planning industry has a unique language that can be confusing for those who are not familiar with it. Event Planner, Event Coordinator, Event Designer, and Event Stylist are just a few of the many job titles you may come across when planning an event.
Allow us to break down the differences between these categories and explain their unique roles in the event planning process. We will help you understand the unique skills and responsibilities of each professional, so that you can choose which professional you need and how they can help bring your vision to life. So, let’s dive in and unravel the mystery of event planning terminology!
Event Planner
An event planner is the person who will oversee every detail of your event from start to finish. They are responsible for handling logistics, managing vendors, and keeping the entire event on schedule and within budget. They will be your point of contact for everything from catering to floral arrangements, transportation, and even your dress fittings.
An event planner will have years of experience and a vast network of trusted vendors that they can recommend to you based on your specific needs and budget. They will work with you to develop a comprehensive plan that outlines each step of the process, from the initial consultation to the day of the event. When you work with an event planner, you can expect them to take care of all the behind-the-scenes work and ensure that everything is ready to go for your event so that you can relax and enjoy your special day.
Event Coordinator
An event coordinator is someone who is responsible for the coordination on the day of your event. They will work with you in the weeks leading up to the event to finalise details, confirm vendor contracts, and create a detailed timeline of the day’s schedule. On the day of the event, the coordinator will be responsible for ensuring that everything runs smoothly and according to plan. They will be the point of contact for vendors, manage the timeline, and troubleshoot any issues that may arise.
Although this role sounds similar to that of an event planner, it’s important to note that a coordinator is not the same as an event planner. While an event planner will oversee the entire planning process, a coordinator will only be responsible for the day-of coordination. If you choose to hire an event planner, they may also offer day-of coordination services as part of their overall package. However, if they do not, you may wish to hire an event coordinator to run your event on the day.
Event Designer
An event designer is someone who will work with you to develop a cohesive design concept for your event that reflects your theme, personal style, and budget. They will help you choose everything from the colour scheme and floral arrangements to the lighting and furniture rentals. A good event designer will have an eye for detail and a talent for creating a look and feel that is uniquely you. They will work with you to develop mood boards, sketches, and mock-ups of your decor so that you can visualise the final result.
While some event planners also offer event design services, it is not always the case. If you want to ensure that your event has a cohesive and personalised look, you may want to consider hiring an event designer in addition to your event planner. This is also a great option if there is a specific event designer who has a signature style that you resonate with. Often, the role of an event designer overlaps with that of an event stylist, but keep in mind that there are distinct differences in their approach and responsibilities.
Event Stylist
By our definition, an event stylist oversees the setup of the decorations, ensuring that everything is in the right place and creating a cohesive overall look. They have a keen eye for detail and a passion for design, carefully arranging each element to create a stunning and memorable event. Put simply, we consider an event stylist the one who implements the design by completing tasks such as setting the napkins, placing the centrepieces, and straightening the chairs.
An event stylist focuses more on the smaller details of an event, such as table settings, floral arrangements, and props, and aims to create a complete aesthetic that ties everything together. While event design is typically a long-term process that begins well in advance of the event and may take months to plan and execute, event styling is often done in the days leading up to the event and is considered completed on the day of your event.
Conclusion
Whether you’re planning a corporate event, a wedding, or a birthday party, knowing which professional to choose based on your needs and goals is key. The Event Planner will manage the logistics, the Event Coordinator will ensure everything runs smoothly, the Event Designer will create a cohesive look and feel, and the Event Stylist will add the finishing touches. These professionals each play an important role in the event planning process, and by working together, they can create unforgettable events and experiences.



